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如何组织小型商业网站

最后更新 Jul 24, 2014

如何组织小型商业网站

原文标题:How to Organize Your Small Business Website

网站组织也就是众所周知的网站架构,指的是你网站的页面层级与排列顺序。设定好的本本地化搜索长尾关键词的网站结构使搜索引擎及网站的访问者更能理解你网站上的重要内容及它相对性的权重。

Website organization, also known as site architecture, refers to the hierarchy and arrangement of pages on your website. Good site architecture sets you up for long-term local search success by allowing search engines and visitors to understand what your most important content is and prioritize it accordingly.

这里总结5点有关提升搜索引擎或用户在最佳时间发现你网站上的重要内容。

Here are five tips to make sure search engines and users have the easiest possible time finding the important content on your website:

1、在每个页面指定目标关键词或一组与内容具有相关性的关键词。

1) Target a specific key phrase, or a group of related key phrases, on each page of your website.

Each page should immediately give off a “scent” to both search engines and users as to what that page is about. Convey this scent with headlines and title tags that include these key phrases, and use imagery that directly relates to this scent. Being intentional about the topical focus of every page of your site will increase both your website’s rankings and the number of visitors who engage with your content.

2、最重要的内容应该突出(特别标注),并可通过首页、表单页链接进入。

2) Your most important content should be featured on, and linked to from, the homepage.

You’d never bury your best-selling products on the bottom shelf at the back of the store. Make sure they stand out digitally, too, by putting them front-and-center on your homepage. This is visually important for visitors who come to your homepage, and contextually important for search engines that crawl it—links from your homepage to inner content pages are slightly more valuable than links from a content page to another content page.

3、重要内容应该包含在主导航中。

3) Your most important content should be included in your primary navigation.

Google and Bing are smart enough to read your navigation just like a human being. If a page doesn’t appear in your site’s primary navigation, it’s not likely to be viewed as very important by either robots or humans. You especially want to make sure that your most important product or service categories, as well as your contact page(s), are accessible either from a primary navigation link or one that drops down after someone mouses over that primary link.

4、重要页面应该作为链接包含在其他内容页面中。

4) Important pages should be linked to from within the content of other pages.

While navigational links are critical, there’s been quite a bit of evidence in recent years to suggest that the search engines are paying increased attention to links that appear in-content. So you’ll want to sprinkle a few cross-page links to your most important content from other sections of your site as well. An example of this technique might be an insurance agent linking the words “car insurance” in a customer quote on her testimonials page to the page in her services section that focuses on car insurance.

5、假如网站具有多种语言,你应该为每组本地化语言搭建相互独立的页面。

5) If you have multiple locations, each location should have its own dedicated page.

This one is critical for success in local and mobile searches. Google likes to see a single authoritative page that includes basic name, address, and phone information, hours of operation, and driving directions for a given location; this information helps the search engine return the single most relevant page for searchers looking for this information.

via: MOZ 编译:涉水轻舟

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